Email Marketing

Email marketing is simply using an email to market. Not to be confused with spam though, you'd only market to people who had specifically requested it - newsletter for example. Why is it so powerful? Because very few people will buy from a  web site on their first visit, in fact only 1% or 2% do, this means that a website loses a vast majority of its visitors. But, if you have an email capture form, then you would be able to stay in touch with some of those 98% that didn't buy.

 You can send emails about special offers, discounts or useful information about your service or industry. As you build up a relationship with those prospects through email campaigns, the chance of them eventually buying or using your services is greatly increased. And for those worrying about SPAM, aside from only sending emails to those who requested them, every email has a link to unsubscribe, so a list will only contain active subscribers.

 I offer the following services for email marketing:

• Set up an email sign up form on your site
• Come up with various ways to get people to sign up
• Work with you to come up with topics for emails
• Write emails (or you can do it yourself if you prefer)
• Work with you to improve results and conversion
• Monitor statistics - # of people signed up, unsubscribed, % of emails opened etc.

Email marketing is one of the most effective internet marketing methods, it's also one of the most important methods to use. It not only produces good results but also greatly improves the results of all other marketing efforts. Having a web site on page one of google's results is great, but if you don't have email campaign set up, 98% or more of those visitors will be lost. For pay per click campaigns having an email campaign could be the difference between a profitable ppc campaign and a complete failure. 

 Don't think an email campaign would work for your business/industry? Email me and I would be happy to discuss how your business could benefit from an email campaign.