Pay Per Click Advertising

What is Pay Per Click?

Pay per click (ppc) is a form of advertising offered by all the major search engines like google and yahoo. It works by placing your ad to the right (and some times on top) of natural search results.  

Why Use Pay Per Click?

Pay per click also allows you to get to page one of google (with paid ad) for highly competitive key words, while you work on search engine marketing . Pay Per Click is the fastest way to drive traffic to your site. It allows you to work on refining your web site and improving conversion. The trick to successfully using ppc is to monitor your campaigns and constantly adjust them until they become profitable.

For a Pay Per Click campaign I would do the following:

• Work with you to identify your needs and goals
• Work with you to identify your daily budget
• Identify key words that will be targeted
• Come up with and adjust ad text
• Closely monitor campaign for results
• Adjust campaign to improve conversion

Pay per click can be a great advertising method, if a campaign can be made successful the result is that you basically pay 10$ to make 15$ or 20$ And with track able results you will know exactly how much you are spending and making, so there is no need to guess if your campaign is successful or not.

Interested in what pay per click advertising could do for your business? Email me for a free consultation to discuss how pay per click can help your business.

However before doing a pay per click campaign, I would highly recommend doing SEO and setting up an email marketing campaign. SEO will help you lower costs per click, and email campaign would maximize the buying potential of the visitors you get and improve conversion rates.